About this interactive
What you are doing: deciding how wide each email’s net is.
Phishing: the same generic message broadcast to many people, effective by sheer numbers. Spear phishing: a spear has a point, so this is phishing aimed at one specific person, with details built for them; it is more effective than generic phishing. Whaling: spear phishing aimed at a high-level target, the chief executive and the rest of the C-suite, at the top of the company structure.
How to use it: first ask whether the email is built for one person. If not, it is phishing. If it is, ask whether that person is a top executive (whaling) or anyone else (spear phishing).
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