About this interactive
Time and resources are limited, so every yes is a no to something else. A trade-off analysis weighs those choices; a pros and cons table is the simple version, but its entries are hard to compare.
A cost-benefit analysis is the trade-off analysis done in money, so very different projects can be compared on common ground. The lesson's example: before a busy season, a software as a service company must choose between stabilizing its servers and shipping a feature customers want.
Costs are what you put in: the cost to deploy the change, staff time, equipment and licensing, and any overrun. Choosing one project also costs you what the other one would have delivered, because you are not doing it.
Benefits are what you get back. For a risk fix, that is the drop in risk: a lower expected loss from outages, fewer customers lost to crashes. For a revenue project, it is the new revenue.
Return on investment turns the two sides into one number: the benefit, less the cost, divided by the cost. That is the next lesson.
The lesson's story ends with a warning: the company picked the feature, the servers failed under the busy-season load, and everything else had to stop while they were fixed.
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